I audited 30-plus lockers in 45 minutes. Here’s how it went.

I audited a bank of 30-plus lockers at a club in under 45 minutes. Every bottle was scanned. Every bottle was assigned to a member. And it wasn't only wine. Members keep beer and spirits in their lockers too, and those went in the record the same way.

Wine bottles resting in a wooden rack, ready to be logged in a private club wine locker program

If you run a wine locker program, you know what that sentence usually costs: a weekend of clipboards, a spreadsheet that's right until someone asks, and a count that starts drifting the week after you finish.

I did this one myself, with a phone, at a real club. Here's how it went, what surprised me, and what it could look like at yours.

Get the labor number first

The cost calculator puts a figure on the hours your program takes run by hand. It is usually the number that makes the pricing decision obvious.

Keep reading

What Should a Club Charge for a Wine Locker?

Most clubs we work with charge $180 to $350 a year for a wine locker. A few charge close to $1,000. Here is why the lower number usually wins, and where the real return on a locker program shows up.

How to Start a Wine Locker Program at Your Club

Almost every club starts its locker program with a spreadsheet and good intentions, and eighteen months later nobody is sure what is in locker 34. If you are starting from zero, here is how to build it right the first time, from the member agreement to the first ninety days.